We’ve covered the basics on what SEO is and how we believe that most SEO services simply don’t know what they’re doing or are knowingly stealing from their customers. But how do you actually go about starting your own SEO program? In this post, we’ll start climbing down the SEO ladder and look at a 30,000-foot view instead of a 50,000-foot view. Later in the series, we’ll get down and dirty in the trenches with some hard numbers and case studies.
There is a dirty secret in the SEO industry. Unbeknownst to many companies, the SEO marketing company they have hired is stealing from them. It’s a tragic yet common occurrence in the Online Marketing world. The fact is that most companies that provide these services don’t understand one crucial thing about SEO which we’ll talk about in this post. We’ll also go over how to spot if your SEO service is stealing from you.
SEO stands for Search Engine Optimization. It stems from how sites and pages are archived on the internet. In order to understand how SEO actually works we need to take a step back to see how the internet actually works. Don’t worry… we’re not going to get too technical or detailed.