There is a dirty secret in the SEO industry. Unbeknownst to many companies, the SEO marketing company they have hired is stealing from them. It’s a tragic yet common occurrence in the Online Marketing world. The fact is that most companies that provide these services don’t understand one crucial thing about SEO which we’ll talk about in this post. We’ll also go over how to spot if your SEO service is stealing from you.
SEO stands for Search Engine Optimization. It stems from how sites and pages are archived on the internet. In order to understand how SEO actually works we need to take a step back to see how the internet actually works. Don’t worry… we’re not going to get too technical or detailed.